Why Shorten
Why would you need a short URL? Well, for one, their easier to remember and easier to share. Surely you have had to try and remember or type a long URL with a bunch of crazy chracters. Short URLs are great for sharing not just on the web, but in advertisements or print media as well. Furthermore, many services such as Twitter give you very little room to share your message. Even if the length isn't an issue, short URLs simply look cleaner, more presentable, and more professional.